Nottinghm Business School presents: John Farrell - Building Brands in Challenging Times

John will talk about the changing demands on marketeers and brand owners relative to building brand equity in the new challenging market place that faces us, and with the fragmented media market place, exemplified by the over-growing power of the internet.

He will briefly look at the importance of real consumer understanding and the recognition that is it not marketing departments, but consumers who own brands nowadays. John will illustrate his talk with highly creative examples of media channel disruption. He will also look at perhaps the most powerful of all creative disruption; that which contributes to the 'positive disruption' of media activity. He believes the latter is mandatory for successful brand building in the current market place.

About John Farrell
John has significant experience within the communications industry and is currently engaged in several activities including a number of Non-Executive Director and Chairman roles for organisations including Huntsworth Plc, Albion and MediaEquals. john also works as a consultant to Saatchi and Saatchi and as a senior advisor to VOIAMO and R&R World.

Prior to this John was the CEO and President of Specialised Agencies and Marketing Services Worldwide (SAMS) for the Publicis Groupe, one of the world's top four communications groups. John has also held President and CEO roles for D'Arcy, Masius, Benton and Bowles in the UK, North America and worldwide for IMP Ltd, the largest Direct and Promotional Marketing Agency in the UK.

John also enjoys a number of academic and professional roles and has considerable links with Nottingham Trent University. He sits on the Board of Governors, is the Chairman of Nottingham Business School, chairs the Advisory Board an is a Visiting Professor of Marketing. John graduated from the University in 1979 with a BA (Hons) in Business Studies.

Programme
6.30pm - 7.00pm Arrival and registration
7.00pm - 7.15pm Welcome & introduction, Professor Baback Yazdani, Dean of Nottingham Business School
7.15pm - 7.45pm Guest speaker: John Farrell
7.45pm - 8.00pm Question and Answer session
8.00pm    Close

Book your place
This event is free to attend but places are limited so we recommend booking your place as soon as possible. To book please click on www.ntu.ac.uk/nbs/news_events/events/94289.html or contact the events team on bls.marketing@ntu.ac.uk or 0115 848 8884