With more than 20 years' experience in retail and fashion, Christine Boland is well known for her ability to detect at an early age, any cultural, social, political, technical and societal developments and their effects on consumer behaviour and fashion trends. Her presentations are valued for their exceptional quality and her signature style of approaching and visualising new trends. Her fashion forecasts contain mainly womenswear, but show the related developments in other areas (homeware, lifestyle) as well.

'Our current times are plagued by a variety of crises, with their consequences for the markets, the world, and indeed all of us. We live in a time of shifting paradigms; trusted mechanisms appear to work differently and indisputable assumptions no longer seem to apply. All of this contributes towards insecurity; something needs to change.

We all look for something to hold on to; the desire and need for security is strong. We all want to believe in something or someone; someone who can change things. For this reason, a strong identity is vital. Now is the time for strong personalities and leaders who possess the ability to inspire. We can observe this on the international catwalks as designers return to their 'core DNA'

'Focus' is the magic word. Concentrate on what you do best.
This will once again re-ignite the market into delivering an exciting product.

What can we believe and trust in? Who or what is able to make the necessary changes?
How can the world become more beautiful?

The Trends for Winter 10/11 will provide an answer'.

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